The New EQA

COMMERCIAL

2021

I participated in the anamorphic media art project for the EQA, the luxury compact model of Mercedes-Benz.


We tried to express the emotional and luxurious identity of EQA through sensuous unveils and luxurious driving scenes, taking the pure background, beautiful colors, and wavelengths created by the water surface as visual concepts.

Design, Animation, Look Dev

The New EQA

COMMERCIAL

2021

I participated in the anamorphic media art project for the EQA, the luxury compact model of Mercedes-Benz.


We tried to express the emotional and luxurious identity of EQA through sensuous unveils and luxurious driving scenes, taking the pure background, beautiful colors, and wavelengths created by the water surface as visual concepts.

Design, Animation, Look Dev

Credits

Client: Mercedes Benz Korea

Production: 2Grey

Creative Direction: Minhyuk Jang

Project Manager: Minwoo Jang

Design & Animation: Junhyun Eom, Sujung Lee, Seungwon Choi

Fx: Keunyong Moon

Credits

Client: Mercedes Benz Korea

Production: 2Grey

Creative Direction: Minhyuk Jang

Project Manager: Minwoo Jang

Design & Animation: Junhyun Eom, Sujung Lee, Seungwon Choi

Fx: Keunyong Moon